Elani Jewelry was founded by Rachael Elani in 2025. What makes Elani Jewelry special is that each piece is handcrafted, meaningful, and made in small batches. This New England based business is not swayed by trends but is inspired by medieval art, everyday emotional experiences, and antique jewelry.

Rachael’s love for jewelry dates back to childhood when she would hunt down her mother’s jewelry in her closet and try everything on.  When she was older she created an Etsy store to sell jewelry from materials purchased from Michaels Crafts. 

After years of studying alongside talented jewelry artisans and exploring the art of metalsmithing, Rachael found herself returning to one of her earliest childhood loves: making beaded jewelry. Today, she combines her love of gemstones and beadwork with traditional metalsmithing techniques, creating pieces that celebrate both craftsmanship and creativity.

When she’s not designing, Rachael enjoys antiquing, relaxing at the beach, and spending time with her friends, family and her dog, Louis.